To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research for insights that quantitative methods might overlook. Imagine a group of people with shared experiences or traits coming to...

As the insurance industry is constantly evolving to meet the requirements of customers and combat new challenges, it is critical for insurance carriers and organizations to keep up with the latest market trends. There are multiple drivers tha...

How happy are customers with your products and services? This simple question can unlock a world of insights to improve your business. It is no secret that customer satisfaction is directly proportional to business performance. High customer ...

Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how do you influence customers to provide constructive feedback in the face of reduced response rates and survey fatigue. The...

As COVID-19 continues to keep several parts of the world locked down, there is an emerging shift in consumer behavior across sectors. More consumers are focusing on needs over wants. In fact, experts predict a permanent shift across several i...

The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for industries across sectors. As economies grapple with repercussions from sudden shifts in workspaces, technology, and unprecedent...

In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re likely already behind. Customer expectations are constantly evolving. Moreover, increased competition and innovation are chan...