What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convincing pitch? How will a particular target audience react if I package it in this manner? These are just a few questions amid ...

Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, since the 1940s, consumer behavior research as a field has been under constant study, in trying to understand the why, when, h...

Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, businesses still rely on manual or outdated methods of pricing, which can lead to inefficiencies, errors, and missed opportunit...

Competitive intelligence research involves gathering insights on competitor strategies, product offerings, market positioning, pricing, marketing campaigns, and other relevant factors. Competitive intelligence helps automotive companies gain ...

To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research for insights that quantitative methods might overlook. Imagine a group of people with shared experiences or traits coming to...

The automotive industry is undergoing significant transformations driven by technological advancements, changing consumer preferences, and environmental concerns. As companies navigate this dynamic landscape, it is essential for them to condu...

Market intelligence in automotive market research refers to the systematic collection, analysis, and interpretation of data and information related to the automotive industry. It involves gathering insights on various aspects such as market s...

In the automotive market, the supply chain is complex and involves numerous players supplying various components, materials, and services. It’s important to note that the relationships within the automotive supply chain can be highly co...

A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers interact with their products. This information is then used to improve sales by adjusting marketing techniques and product ...

You might have come across many cloud success stories wherein businesses have saved millions and brought in process efficiencies. But cloud use cases are not limited to boardroom discussions and presentations, they is also helping busine...