In 2023, the sales landscape experienced unique challenges that demanded swift adaptation from sales professionals. In fact, with added economic stressors, 74% of sales teams felt like they needed to do more with less. Ultimately, it boiled d...

Imagine having a surplus of something but not being able to use it. That’s how businesses must feel living in the age of data overload. When asked, nearly 68% of Chief Data Officers said they wished to improve the way they used data and ana...

In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world immersed in technology, Gen Z’s preferences and habits are significantly shaped by digital platforms. Among the digital...

In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categorizing colors, food, clothes, and every facet of our surroundings, segmentation became second nature. As we navigated throug...

Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola C2.  In 2005, The Guardian reported in bold letters – “Coke shaken by low-carb failure”. The article s...

You need some form of data to operate any business. What happens when your business is heavily reliant on providing data-driven insights to your clients? For consulting companies, leveraging research and intelligence is next to indispensable,...

In the ever-evolving business landscape, market changes are not just a possibility but a certainty. It’s no longer a matter of if, but when and how these changes will impact your firm. The ability to anticipate and adapt to market chang...

What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convincing pitch? How will a particular target audience react if I package it in this manner? These are just a few questions amid ...

Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, since the 1940s, consumer behavior research as a field has been under constant study, in trying to understand the why, when, h...

Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, businesses still rely on manual or outdated methods of pricing, which can lead to inefficiencies, errors, and missed opportunit...

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