In 2023, the sales landscape experienced unique challenges that demanded swift adaptation from sales professionals. In fact, with added economic stressors, 74% of sales teams felt like they needed to do more with less. Ultimately, it boiled d...

You need some form of data to operate any business. What happens when your business is heavily reliant on providing data-driven insights to your clients? For consulting companies, leveraging research and intelligence is next to indispensable,...

In the ever-evolving business landscape, market changes are not just a possibility but a certainty. It’s no longer a matter of if, but when and how these changes will impact your firm. The ability to anticipate and adapt to market chang...

What do my prospects think about my offering? What can I do to change their minds? Who can I use to make a more convincing pitch? How will a particular target audience react if I package it in this manner? These are just a few questions amid ...

To truly hack into the mind of the consumer, businesses often turn to tools like focus groups as qualitative research for insights that quantitative methods might overlook. Imagine a group of people with shared experiences or traits coming to...

The automotive industry is undergoing significant transformations driven by technological advancements, changing consumer preferences, and environmental concerns. As companies navigate this dynamic landscape, it is essential for them to condu...

In the automotive market, the supply chain is complex and involves numerous players supplying various components, materials, and services. It’s important to note that the relationships within the automotive supply chain can be highly co...

As the insurance industry is constantly evolving to meet the requirements of customers and combat new challenges, it is critical for insurance carriers and organizations to keep up with the latest market trends. There are multiple drivers tha...

A profitable business is dependent on several factors that interact together. This includes your go-to-market strategy (GTM). A GTM strategy for a new product is a minor but critical component of your overall marketing plan. A solid go-to-mar...

Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typically launch products that appear to be suitable for consumers. CPG brands, for their part, rely on comprehensive market resea...

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