A customer purchase journey refers to the sequence of interactions a customer has with a brand while buying a product. It includes the entire pathway of interactions from the initial discovery of the brand to the purchase, and even beyond. Th...
In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive in the market. Transaction data analysis helps businesses gain actionable and reliable insights into customer behavior. T...
In today’s fiercely competitive market, understanding consumer behavior trends is not just advantageous—it’s essential for businesses aiming to stay ahead of the curve. Consumer behavior trends offer invaluable insights into the...
Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predict customer actions and enhance the overall customer experience. The process includes studying customers to gather intelli...
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world immersed in technology, Gen Z’s preferences and habits are significantly shaped by digital platforms. Among the digital...
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categorizing colors, food, clothes, and every facet of our surroundings, segmentation became second nature. As we navigated throug...
Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola C2. In 2005, The Guardian reported in bold letters – “Coke shaken by low-carb failure”. The article s...
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, since the 1940s, consumer behavior research as a field has been under constant study, in trying to understand the why, when, h...
A spectrum of businesses today are using neuromarketing by tracking consumer eye movements to understand how customers interact with their products. This information is then used to improve sales by adjusting marketing techniques and product ...
Private sector companies are at the forefront of driving innovation and commercialization in CRISPR-based agriculture. We see various companies, both large and small-scale, leveraging CRISPR-Cas technology to transform crop improvement and en...