Moderation of content refers to the review and monitoring of user-generated content on online platforms to ensure that it complies with certain standards and guidelines. As part of this process, inappropriate or offensive content will be remo...

Product content enrichment is the method of crafting comprehensive products with the help of consumer-centric features. Enrichment is nothing but adding value and enhancing existing product content. Ingenious e-commerce entrepreneurs use this...

E-commerce product descriptions are quintessential to driving purchases online. Good product descriptions have shown to attract more customers. Research shows that 87% of customers consider product content to be very important when choosing a...

Customer voice is one of the biggest perks digitization has afforded businesses over traditional media.  That said, apart from managing online reputation and weeding out fake reviews, marketplaces need a deeper level of customer cognizan...

Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the holiday traffic. As with every year, online will play a major role in influencing holiday purchases. So if your online content do...

Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of consumers consider product content a ‘very important’ factor before making a purchase decision. In fact, a study conducte...

Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the same ease of finding products and swift deliveries. Forrester estimates that B2B e-commerce will reach $1.2 trillion and a...

Unsure about what goes into creating A+ content for Amazon? Here’s a sneak-peek at the best practices to keep in mind while writing A+ content....