In the ever-evolving e-commerce space, product videos have emerged as indispensable tools for driving customer engagement and sales. Over the years, the landscape of e-commerce product videos has evolved significantly. It has shaped the way b...
In an age where e-commerce is thriving, user-generated content such as product reviews and comments influences consumer behavior more than ever. The need to moderate this content is crucial for maintaining the integrity of platforms and ensur...
In the fast-paced world of e-commerce, catalogs play a crucial role in providing customers with essential product information. However, maintaining the quality and integrity of catalog content can be a challenging task. That’s where con...
Moderation of content refers to the review and monitoring of user-generated content on online platforms to ensure that it complies with certain standards and guidelines. As part of this process, inappropriate or offensive content will be remo...
Product content enrichment is the method of crafting comprehensive products with the help of consumer-centric features. Enrichment is nothing but adding value and enhancing existing product content. Ingenious e-commerce entrepreneurs use this...
E-commerce product descriptions are quintessential to driving purchases online. Good product descriptions have shown to attract more customers. Research shows that 87% of customers consider product content to be very important when choosing a...
Today’s customers are spoilt for choice. More than products and services, what they now find themselves paying for really is unparalleled customer service. Research shows that 8 out of 10 consumers are willing to pay a premium in return for...
Customer voice is one of the biggest perks digitization has afforded businesses over traditional media. That said, apart from managing online reputation and weeding out fake reviews, marketplaces need a deeper level of customer cognizan...
Digital factors influence half of US retail sales, according to Forrester. This is expected to grow to 58% by 2023. In other words, whether the sale occurs online or in-store, the odds that it was influenced by digital factors are pretty high...
Particularly now that dropshipping and warehousing have changed the parameters of online retail, the bulk of e-commerce revolves around generic and widely-available products being repackaged and presented in distinct ways to different audienc...