In the B2B transactions realm, the digital marketplace has ascended to paramount importance. The agility offered by e-commerce platforms is underpinned by the precision of backend operations, particularly inventory management. E-commerce dema...

Have you ever wondered what happened to traditional advertisements and celebrity endorsements while casually scrolling on Instagram? With 23% of brands worldwide focusing 40% or more of their marketing budget on influencer marketing, it’...

In the realm of digital retail, tracking elasticity has emerged as a powerful tool for price optimization. Understanding price elasticity—the sensitivity of customer demand to price changes—is crucial for optimizing pricing strategies and...

The future of personalization lies in the advancement of technology and data science, enabling market players to create personalized and enhanced human experiences across various moments, channels, and stages of the buying process. Today’s&...

The e-commerce industry has been growing rapidly in recent years, and as a result, customer expectations are constantly evolving. Customers today demand personalized, convenient, and frictionless experiences when shopping online. To meet thes...

In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking to juice out data that can help them drive timely and relevant market moves to win. Here’s where pricing and assortm...

Drones that ship lightweight deliveries. Virtual fitting rooms. Shoppable videos. Voice-based shopping. AI in digital commerce has a myriad of avatars.  A third of companies believe AI can help increase e-commerce revenues by 40%. Studie...

When in doubt, check it online. This has undoubtedly been the mantra as 65% of shoppers browse online when at physical stores to ensure they get the best value on a product. Product pricing is rarely a cakewalk. For e-commerce brands and reta...

In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in online shopping spurred by the pandemic is showing no signs of slowing down. As shoppers continue to browse, compare and p...

E-commerce thrives on instant gratification. Customers expect products to be available when they want them and have them delivered without delay. Speed and scalability are, therefore, quintessential for success. Slow e-commerce operations wil...