In 2012, Adobe embarked on a disruptive path shifting from its mainstream software licensing business model to a SaaS subscription model. The decision emerged out of the 2009 recession that shook the company’s revenues due to lowered corpor...

Until last year, experiential marketing – a live, on-ground consumer engagement technique that brings brands to life and creates meaningful interactions – was hailed as the next big thing for B2B brands. However, by early 2020, ph...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

The current pandemic has led to a period of continued uncertainty across global healthcare markets, increasing the barriers to market access. Pandemic-induced market slowdowns have stalled product launches or rendered many unsuccessful as the...

The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and market insights to drive post-crisis strategy and growth, consider conducting a market sensing study. What is market sensing...

Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in...

The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimize major surprises, benchmark themselves, and drive differentiation. However, most competitive intelligence teams struggle ...

Effective content is the cornerstone of successful Account-Based Marketing (ABM). Whether in the form of emails, blog posts, case studies, or reports, content that speaks directly to the needs of key prospects is paramount for achieving bette...

The COVID-19 pandemic has transformed into a healthcare, economic, and humanitarian crisis like no other. With the healthcare sector on the front lines of this crisis, digital health has been crucial to address emerging challenges. It has cre...

The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for industries across sectors. As economies grapple with repercussions from sudden shifts in workspaces, technology, and unprecedent...