Seller onboarding and seller support is the process of providing new sellers with the resources and support they need to get their business up and running online. This might include helping them get set up on a marketplace, providing customer...
What is usability testing? Usability testing is the process of assessing a product or service using real users. The participants will attempt to execute standard tasks during a test while observers watch, listen, and take notes. This study ai...
Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the performance of a company’s branding efforts. Brand Tracking will help in assessing your brand’s health in a given mome...
We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector is one of the few industries that are crucial to our survival. Also, the economy is greatly impacted by retail with high em...
What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering consistent, memorable, and differentiated experiences to customers. Customers may like or dislike characteristics that brands...
Digital disruptions have significantly altered how brands and consumers interact in the CPG industry. Companies typically launch products that appear to be suitable for consumers. CPG brands, for their part, rely on comprehensive market resea...
In a space where competition is only growing fiercer by the day, e-commerce players of all sizes are constantly seeking to juice out data that can help them drive timely and relevant market moves to win. Here’s where pricing and assortm...
Understanding the market is the first step for any business eager to provide its customers with products and services accurately aligned to their needs. Usage and attitude research studies are critical to gain deeper insights into your produc...
One of the most pressing business questions any marketer or business owner has is – “How much people are willing to pay for a product or service?” Effective pricing research helps organizations determine the optimal price for their ...
The world of healthcare is a much different place now than it was five years ago. Speed tracking that process of evolution was the COVID-19 pandemic bringing with it financial downturns, increased digitization, and adoption of new technologie...