Consumers today are highly vocal about their experiences with products and services, thanks to online platforms such as social media, online reviews, and customer support interactions.  The data collected from these platforms can be bene...

In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive in the market. Transaction data analysis helps businesses gain actionable and reliable insights into customer behavior. T...

The electrification revolution is reshaping the automotive industry, placing the rapid advancement of electric vehicle (EV) batteries at the forefront. With the global demand for cleaner and more sustainable transportation solutions on the ri...

Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predict customer actions and enhance the overall customer experience. The process includes studying customers to gather intelli...

The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few months. This space has faced some obstacles in 2023 – inflation, supply chain disruptions, and changing consumer expect...

In the highly competitive automotive sector, brand performance measurement stands as a pivotal indicator of an automaker’s market standing. This comprehensive assessment includes various factors such as brand reputation, market share, s...

As businesses, markets, and their surrounding realities evolve, captivating your audience is not just an art—it’s a strategic necessity. Animated videos have emerged as a dynamic tool in this endeavor, seamlessly blending creativity w...

Pharmaceutical companies historically encountered various obstacles in developing orphan drugs and technology support, targeting rare diseases affecting a small portion of the population. Limited financial incentives posed a significant chall...

Medical devices comprise a vast array of products and are considered an essential part of the healthcare industry. They are used in the diagnosis, monitoring, and treatment of various health disorders. For those players closing watching the m...

In the unfolding narrative of technology, we’re about to witness a captivating chapter in the world of robotics and its integration. The global industrial robots market is gearing up for a riveting surge, projecting a growth rate that c...