In today’s dynamic business landscape, it is imperative for brands to understand consumer behavior to stay competitive in the market. Transaction data analysis helps businesses gain actionable and reliable insights into customer behavior. T...
Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predict customer actions and enhance the overall customer experience. The process includes studying customers to gather intelli...
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few months. This space has faced some obstacles in 2023 – inflation, supply chain disruptions, and changing consumer expect...
In the fast-paced realm of e-commerce, staying ahead of emerging trends is critical for businesses seeking sustained success and relevance in the competitive market. The ability to adapt to new technologies not only enhances operational effic...
In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world immersed in technology, Gen Z’s preferences and habits are significantly shaped by digital platforms. Among the digital...
Think of online shopping as a puzzle, where every piece plays a role in the overall picture. In this puzzle, returns are like those tricky pieces that, if handled right, can complete the picture seamlessly. The returns management process is t...
AI and ML play a pivotal role in enhancing e-commerce business operations, ensuring that product listings not only adhere to legal, ethical, and safety standards but also streamline various aspects of product management and regulatory complia...
In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categorizing colors, food, clothes, and every facet of our surroundings, segmentation became second nature. As we navigated throug...
After the pandemic, the wellness industry, which saw an unprecedented boom with a plethora of products and services promising to enhance physical, mental, and emotional well-being, is now experiencing a shift in trajectory. The fervor of well...
Product returns are an inherent aspect, integral to the online shopping experience. E-commerce merchants are obligated to facilitate smooth returns, a key component in fostering customer loyalty and brand reputation. While accommodating legit...