A global fast food chain was looking for ways to accelerate sales across various geographies. It used high-value discounts to attract more purchases, but knew it had to do this more prudently to increase profitability. What it required was deeper insights into customer purchase behaviors and patterns to effectively optimize its discounting strategy.
The restaurateur partnered with Netscribes to rationalize its discounting initiatives by which it could limit overheads and increase its margins.
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