Developing a robust content strategy to support positioning revamp for global IT leader



Developing a robust content strategy

If businesses want to stay customer-relevant, constantly aligning their positioning to address customer needs is crucial. Aiming to achieve this, a global IT leader whose solutions are aimed at enhancing engineering R&D, IT, and business operations through end-to-end ecosystems, products, and platforms approached us. The firm wanted to redefine their positioning to maximize brand impact by cutting through competitive noise. They realized that this needed a robust content strategy founded on in-depth research and spanning across the verticals they served. 

 

After conducting a thorough competitor communication analysis along with a series of similar content-based research and audits, the client received a comprehensive six-month content strategy with high-impact marketing collateral based on their new positioning. 

 

To find out how an exhaustive approach and quick turnarounds helped the client achieve greater exposure for its on-page communications, download the case study.



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