Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola C2. In 2005, The Guardian reported in bold letters – “Coke shaken by low-carb failure”. The article s...
Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal price for thousands of products across different markets and channels is not an easy task. Pricing strategy requires a lot...
As of 2023, retail is going through an interesting shift. The once steady rise of online retail in the past decade has come down to a steady pulse. However, it’s far from flatlining. Standing at 6 trillion US dollars in net sales, it has wi...
Product catalog is a term known to every e-commerce business. While those words may typically not be on the lips of the average online consumer, it does determine what will show up on their search results. 88% of online consumers place a grea...
The landscape of e-commerce has been dramatically transformed over the last few years, with the integration of cutting-edge technologies like predictive analytics and AI-enabled data catalogs. These advancements have not only reshaped the way...
You need some form of data to operate any business. What happens when your business is heavily reliant on providing data-driven insights to your clients? For consulting companies, leveraging research and intelligence is next to indispensable,...
With the holiday season fast approaching, the question on everyone’s mind is who will win the bigger buck? Online or retail stores. Over half (58%) of American adults who shop online via their smartphones now frequently employ these dev...
Every decision made by man is influenced by a plethora of factors. A consumer’s mindset is no different. In fact, since the 1940s, consumer behavior research as a field has been under constant study, in trying to understand the why, when, h...
In today’s competitive e-commerce landscape, providing accurate and comprehensive product information is crucial for businesses to succeed. Catalogue enrichment plays a pivotal role in enhancing product data quality and elevating the ov...
Pricing is one of the most important drivers of profitability and competitive advantage for any business. However, businesses still rely on manual or outdated methods of pricing, which can lead to inefficiencies, errors, and missed opportunit...