In the dynamic landscape of consumer behavior, the influence of Generation Z cannot be overstated. Born into a world immersed in technology, Gen Z’s preferences and habits are significantly shaped by digital platforms. Among the digital...

Think of online shopping as a puzzle, where every piece plays a role in the overall picture. In this puzzle, returns are like those tricky pieces that, if handled right, can complete the picture seamlessly. The returns management process is t...

AI and ML play a pivotal role in enhancing e-commerce business operations, ensuring that product listings not only adhere to legal, ethical, and safety standards but also streamline various aspects of product management and regulatory complia...

The burgeoning e-commerce landscape has transformed shopping, offering consumers the convenience of browsing and purchasing products from the comfort of their homes. While this flexibility has enhanced the shopping experience, it has also ina...

What makes strategic planning crucial for business success? Three key reasons explain it best. Firstly, it is practical and focused, serving as a guide for achieving specific objectives. Business plans generally cover a wide range of topics, ...

In a world where time resources and efforts or in simple words human intelligence is growing costly, Generative AI services have emerged as revolutionary instruments, transforming the way industries operate. Generative AI and its services hav...

In our formative years, we honed the skill of segmentation at its most basic level. From breaking down words to categorizing colors, food, clothes, and every facet of our surroundings, segmentation became second nature. As we navigated throug...

Product returns are an inherent aspect, integral to the online shopping experience. E-commerce merchants are obligated to facilitate smooth returns, a key component in fostering customer loyalty and brand reputation. While accommodating legit...

Why do most product launches fail? Let’s understand the importance of concept testing through the example of Coca Cola C2.  In 2005, The Guardian reported in bold letters – “Coke shaken by low-carb failure”. The article s...

Pricing is one of the most important factors that influence consumer behavior and loyalty. However, setting the optimal price for thousands of products across different markets and channels is not an easy task. Pricing strategy requires a lot...

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