The rapid rise of digitization and use of cloud computing has made enterprises more vulnerable to cyberattacks than ever. In Q2 2022 global cyber-attacks increased by 32% compared to Q2 2021. One in 40 organizations have been impacted by rans...

Welcome emails are a little like a first date: You need to make a good first impression to win your new prospects over and turn them into customers. Here’s why:   (Source) The beautiful thing with a welcome email is that users expe...

In the past, health and safety technology applications within retail focused primarily on store employees. A major reason for this was to reduce the high rate of accidents and injuries related to retailing, though low in risk.  However, post...

In order to keep up with technology changes, companies must first make sense of it. Technology assessments provide this understanding to guide technology strategy formulation and R&D planning. What does technology assessment mean? A techn...

Have you ever come across an ad or a product recommendation that’s entirely irrelevant to you? It could be as unintelligent as the instances depicted below. Studies suggest that almost 75% of your potential customers will be frustrated with...

Artificial intelligence and machine learning have brought about monumental transformations across industries and verticals globally. These industry 4.0 technologies have empowered businesses to accelerate productivity, drive agility and flexi...

In B2B sales, competitive intelligence is becoming increasingly important. Buyers of B2B products and services evaluate several vendors during the purchase process. As such, it is paramount that you know your competition if you want to become...

Is your favorite cookie suddenly looking a lot smaller than usual? Is that bag of potato chips offering way more air than usual? All thanks to the ‘shrinkflation’ wave that’s gripping consumers globally. What is shrinkflation? The term ...

As patents on branded drugs expire, the global market for generic drugs is growing rapidly. The growth is facilitated by favorable policies in several countries that aim to reduce the overall cost of healthcare and prevent the spread of chron...

 The most wonderful time of the year is around the corner. For most retailers, end-of-year holiday sales account for a major share of their annual sales and revenue. In the US, retail holiday sales are forecasted to rise 3.3% to USD 1.26...

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