In the B2B transactions realm, the digital marketplace has ascended to paramount importance. The agility offered by e-commerce platforms is underpinned by the precision of backend operations, particularly inventory management. E-commerce dema...
In the ever-evolving e-commerce space, product videos have emerged as indispensable tools for driving customer engagement and sales. Over the years, the landscape of e-commerce product videos has evolved significantly. It has shaped the way b...
2023 presented many challenges for CPG brands; mainly inflation, supply chain issues, and dynamic consumer behavior. During economic uncertainties the Consumer Packaged Goods (CPG) industry is often faces a myriad of challenges. This is becau...
In the ever-evolving business landscape, strategic partnerships play a pivotal role in driving growth and success. The establishment and optimization of channel partner networks have become integral for companies looking to expand their marke...
Customer intelligence involves collecting data to gain insights into customer behavior. This data helps businesses predict customer actions and enhance the overall customer experience. The process includes studying customers to gather intelli...
The ‘Consumer Packaged Goods’ (CPG) industry has been transforming and witnessed significant changes in the past few months. This space has faced some obstacles in 2023 – inflation, supply chain disruptions, and changing consumer expect...
In the highly competitive automotive sector, brand performance measurement stands as a pivotal indicator of an automaker’s market standing. This comprehensive assessment includes various factors such as brand reputation, market share, s...
As businesses, markets, and their surrounding realities evolve, captivating your audience is not just an art—it’s a strategic necessity. Animated videos have emerged as a dynamic tool in this endeavor, seamlessly blending creativity w...
The emergence of generative artificial intelligence (AI) stands as a pivotal moment, reshaping traditional paradigms of creative content creation. The ability of these sophisticated AI models to mimic human endeavors in generating diverse con...
Pharmaceutical companies historically encountered various obstacles in developing orphan drugs and technology support, targeting rare diseases affecting a small portion of the population. Limited financial incentives posed a significant chall...