In 2023, over 19% of global retail sales volume came from ecommerce. Forecasts indicate that by 2027, ecommerce will contribute to about 25% of the total global retail sales. The ecommerce landscape is witnessing a shift in consumer behavior,...
Focus group research is a robust method through which businesses understand the audience’s needs, behaviors, and preferences. Focus group research is essential for holistic market research. This involves gathering in-depth insights from...
It’s a tough market out there for B2B businesses. The digital landscape is crowded and standing out from the crowd requires a certain je ne sais quoi. And the answer lies in data analytics . In fact, McKinsey states that companies that ...
In today’s data-driven world, businesses that truly understand their customers are best positioned to thrive. Customer analytics is a powerful tool that provides businesses with a competitive edge by providing deep insights into customer be...
Understanding the consumer purchase journey is essential for businesses to thrive in today’s competitive market. Consumer purchase journey analysis involves evaluating every step of the customer’s interaction with a brand, from t...
It has become increasingly crucial for businesses of all sizes to leverage data for informed decision-making and enhanced competitiveness. A well-implemented business intelligence (BI) strategy offers a structured approach to collecting, anal...
The ever-evolving landscape of Technology, Media, and Telecommunications (TMT) demands constant adaptation. As we navigate 2024, technological advancements, evolving consumer behaviors, and geopolitical shifts are significantly reshaping the ...
The adage “Prevention is better than cure” holds greater significance in healthcare. Diagnosing diseases even before the symptoms occur is not magic, but a reality now. Thanks to modern technologies like Machine Learning (ML) and Artifici...
Outstretched globally, e-commerce has emerged as a massive and competitive environment. With unending product choices, catching the customer’s eye has become more difficult than ever. This is where Amazon catalog management comes into p...
The e-commerce sector is booming globally. In India alone, the sector is expected to incur a whopping 4,416.68 billion of revenue at the end of 2024. In fact, by 2030, India is expected to harbor the 2nd largest shopper base globally. Within ...