Pharmaceutical companies historically encountered various obstacles in developing orphan drugs and technology support, targeting rare diseases affecting a small portion of the population. Limited financial incentives posed a significant chall...

There’s a growing need for businesses to bridge the gap between data analysis and real-world action. While sophisticated data warehouses store a wealth of information, translating that data into actionable strategies for sales, marketing, a...

Making informed business decisions necessitates a deep understanding of the surrounding environment. Industry research emerges as a critical tool, providing a clear and accurate picture of the landscape you operate within. Although often club...

In the realm of business consulting, the ability to implement solutions has become the focal point for client value and satisfaction. Consulting firms, once instrumental compasses guiding clients through unprecedented challenges, now find the...

Many consumers feel confused and overburdened by the huge and constantly evolving field of health. As we move into 2024, changes in lifestyle, technological breakthroughs, and greater consciousness about well-being consciousness will continue...

Video reigns supreme on social media. But as a business or brand,  how can you measure if your videos truly resonate with your audience and achieve your goals? That’s where video analytics come in. Read on to understand how   ...

Have you ever wondered what happened to traditional advertisements and celebrity endorsements while casually scrolling on Instagram? With 23% of brands worldwide focusing 40% or more of their marketing budget on influencer marketing, it’...

Successful businesses are now realizing the crucial role of understanding customer needs, behaviors, and sentiments. Even with a stellar product, the challenge lies in reaching the right audience at the right time and maintaining customer loy...

While online surveys have surged in popularity, face-to-face interviewing remains a vital qualitative research tool. Why? Research shows that conversational interviewing is more effective at improving understanding, reducing acquiescence, and...

Nothing can replace first-hand information, especially when looking for answers that demand nuance and context. With time, researchers have honed primary research methodologies, which  have evolved into various types. In this blog, we wi...