Deriving consumer insights from user-generated data

The CPG industry has been experiencing many changes with the rise of the digital consumer. In order to adapt to the changes and earn a competitive advantage, an American multinational conglomerate corporation wanted to unlock deep consumer insights from honest, unfiltered product reviews across e-commerce websites.

The company partnered with Netscribes to gather consumer insights on floor cleaning tools in the SEA region. Through the engagement the company hoped to get answers to the following questions:

1. How was the consumer perception of the overall floor cleaning product category and the brands in the market?
2. What are the product usage patterns, brand affinity, and the top factors shaping consumer purchase decisions?
3. What issues do they face with the products they are currently using?
4. What factors do they consider when purchasing floor cleaning tools online?

Download this case study to find out Netscribes leveraged its AI-powered User Review Analysis tool to help the client get a deeper understanding of the needs and behavior of evolved consumers.