Social media, having become a key marketplace, has made it indispensable for companies to monitor these platforms, audit and measure consumer sentiments, analyze its implications and maintain a positive brand perception in the online space. Netscribes’ social media analytics services help corporations connect with the right audiences, strengthen their brand perceptions, and nurture their relationships with existing customers and prospects. We not only provide specific insights about consumer behavior patterns and preferences, but also help corporates assess their own positioning and perception vis-à-vis that of their competitors.
The social media intelligence team at Netscribes combines its global expertise in social media analysis with data and insights derived from market research to produce comprehensive market acumen. Our social media experts work in tandem with industry specialists to serve actionable and insightful social media solutions that allow firms to obtain deep consumer insights and helps them filter critical aspects that can significantly affect the perception of a brand. The research approaches contextualize and assess the online brand impacts beyond mere numbers. This intelligence provides key insights into the market consciousness, which can then be utilized to devise effective strategies for both online and offline campaigns.
From monitoring online customer support forums—using software tools to gather comments from social outlets—to encouraging customers to actively interact with the company, our listening and monitoring services will ensure that surplus information is never a cause for concern.
We support client teams with critical, real-time information. This helps in the formulation of actionable strategies that drive positive results through revenue expansion, risk mitigation and improved operational efficiency.
We bring together digital expertise, seasoned analytical skills and innovative technical solutions to create customized intelligence dashboards. These serve as a one-stop solution, creating anytime-anywhere accessibility of data-points for decision makers.
Social media has become the place for businesses to tap into the “voice of the consumer.” With almost 30% of millennials revealing that they now engage with a brand on social media at least once a month, there’s a tremendous opportunity for marketers to implement targeted marketing strategies by leveraging social media analytics.
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation across its functions. The transition from physical mom-and-pop stores, to the mall culture and finally the rise of e-commerce has made significant changes in the way consumers shop for FMCG products.
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right talent, and grow profitably. Understanding your brand health is, therefore, crucial for marketers to find out if the business is moving in the right direction and take measures to attune it more closely to customers’ needs.