Social Media Analytics

Social media, having become a key marketplace, has made it indispensable for companies to monitor these platforms, audit and measure consumer sentiments, analyze its implications and maintain a positive brand perception in the online space. Netscribes’ social media analytics services help corporations connect with the right audiences, strengthen their brand perceptions, and nurture their relationships with existing customers and prospects. We not only provide specific insights about consumer behavior patterns and preferences, but also help corporates assess their own positioning and perception vis-à-vis that of their competitors.

The social media intelligence team at Netscribes combines its global expertise in social media analysis with data and insights derived from market research to produce comprehensive market acumen. Our social media experts work in tandem with industry specialists to serve actionable and insightful social media solutions that allow firms to obtain deep consumer insights and helps them filter critical aspects that can significantly affect the perception of a brand. The research approaches contextualize and assess the online brand impacts beyond mere numbers. This intelligence provides key insights into the market consciousness, which can then be utilized to devise effective strategies for both online and offline campaigns.

Listening and Monitoring Services

From monitoring online customer support forums—using software tools to gather comments from social outlets—to encouraging customers to actively interact with the company, our listening and monitoring services will ensure that surplus information is never a cause for concern.

  • Brand and customer sentiment analysis
  • Brand influencer analysis
  • Media monitoring and analysis
  • Share of voice analysis
  • Product feedback and opportunities
  • Industry-wise influencer identification

Data Analysis and Insights

We support client teams with critical, real-time information. This helps in the formulation of actionable strategies that drive positive results through revenue expansion, risk mitigation and improved operational efficiency.

  • Understanding customer attitudes and identifying problems
  • Analyzing user-generated content
  • Sales via social interaction
  • Social media risks and opportunities
  • Competitor benchmarking
  • Early warning signals

Custom Intelligence Dashboards

We bring together digital expertise, seasoned analytical skills and innovative technical solutions to create customized intelligence dashboards. These serve as a one-stop solution, creating anytime-anywhere accessibility of data-points for decision makers.

  • Analyze data across multiple social profiles and channels
  • Engage with new and existing customers across multiple platforms
  • Monitor and respond to customer queries, feedback and complaints
  • Measure the success of content marketing activities
  • Measure website trafficgeneration through social media activities
  • Share social media analytics reports with real-time insights

    Social Media Analytics Case Studies

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