Brands are increasingly leveraging social media to promote themselves online. Take the example of Amazon’s recent Great Indian sale, held between May 11 and 15 2017. The online sale drove considerable engagement across social platforms, creating an enormous buzz throughout the five-day sale period.
We analyzed the social signals of Amazon’s Great Indian Sale to understand its social media reach, the customer sentiment, and the key influencers talking about Amazon India and the sale during May 11 – 15, 2017. Let’s examine what the numbers have to say.
While more and more brands are increasing their social media presence, it’s equally important that they measure the impact of their initiatives, see where they stand against the competition, and identify how they can improve. Social media listening and analytics can help brands achieve these goals. In addition to measuring their social media performance, social media analytics can help brands understand who their customers are, what they are talking about, and use these insights to improve their overall business performance.