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claims testing consumer products

“Labels matter.” Citing this 2011 California Supreme Court ruling, consumers filed a federal lawsuit against an Ankeny-ba...

customer satisfaction survey

Given that the customer is king, obtaining and acting on their feedback sets a company for success. The question is, how do y...

For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonment ra...

ai in cybersecurity

Cybercrimes are becoming increasingly sophisticated and pervasive, making businesses and government organizations worldwide m...

e-commerce holiday marketing tips

The 2020 holiday shopping season put retailers to the test like no other. The competition was fierce and converting shoppers ...

matter standard

At its Smart Home Summit this year, Google confirmed plans to make Matter – the new smart home standard – compati...

KOLs in pharma

Pharma companies know their drugs best. But getting your drugs to market and gaining credibility can be a difficult process. ...

global chip shortage consumer electronics

In September this year, the time gap between companies placing orders for semiconductor chips and receiving them hit an all-t...

competitive intelligence process

All organizations gather competitive intelligence in some form or another.  Although prevalent, its impact on decision-m...

2021 Holiday Predictions

It’s another make-or-break time for retail. Last year’s holiday season was a rollercoaster, as most brands and retailers ...

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