There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is headed amid these turbulent times. The festive season accounts for 35-40% of annual revenue for most consumer businesses. Thi...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

The SARS-CoV-2 virus, which emerged as an unknown pneumonia-like disease in December 2019, gained the status of a global health crisis, by March 2020. Enforced lockdowns caused temporary shutdown of labs and production facilities. Next, the i...

With the increased need for IT solutions during these uncertain times, tech marketers need to take on a highly visible role in communicating important messages to their customers. But as the COVID-19 crisis causes business priorities to chang...

Digital touch points predominantly influence customer brand preferences. To positively influence a customer’s choice of brand over the competition, you need to examine individual touch points at a granular level. As websites have the highes...

The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their lives, it has brought along new fears, challenges, and needs while, in many cases, altering consumers’ perceptions of produc...

From assembling a vehicle every 50-55 seconds with seamless support from ancillary suppliers, to a complete operational standstill, automakers globally are grappling with COVID-19 based disruptions. Most automotive plants rely on the JIT (Jus...

Globally supply chains have been disrupted, manufacturing processes halted, and demand for non-essentials has slumped. As the pandemic evolves, most businesses find themselves reassessing their supply chain strengths and gaps. According to th...

One of the most impactful disruptions rippling across the telecom industry right now is the global pandemic. While this is true across sectors, what we’ll discuss here are the seismic shifts it’s causing on an industry the world is mo...

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