Seismic shifts in buying behavior have put enormous strain on the CPG industry. Lockdowns and social distancing have compelled consumption-based shopping to shift online. Although CPG revenues increased by 21% year on year in Q2 2020, the Con...

With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persists, businesses that can’t grapple with the new normal are shutting shop, globally, people are confused and anxious about...

If there’s one industry that thrived during the COVID-19 pandemic, it’s digital gaming. With millions of people bound to their homes, many turned to digital games to keep themselves entertained and engage with their friends and families v...

Global B2C e-commerce sales is expected to reach USD 7 trillion by 2024 or at least amount for a quarter of the total retail sales. For consumer-facing businesses, this means placing a greater focus on driving superior digital experiences wil...

If 2020 has taught us anything, it’s that technology and innovation are critical for business. For most organizations, the COVID-19 pandemic exposed the gaps in their digital capabilities. They were confronted with new challenges in custome...

Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...

With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily revive. Reeling from the pandemic economies are now dealing with a global public debt projected to reach almost 100% of GDP,...

Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly.   The 12th goal u...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is headed amid these turbulent times. The festive season accounts for 35-40% of annual revenue for most consumer businesses. Thi...

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