If there’s one industry that thrived during the COVID-19 pandemic, it’s digital gaming. With millions of people bound to their homes, many turned to digital games to keep themselves entertained and engage with their friends and families v...

Global B2C e-commerce sales is expected to reach USD 7 trillion by 2024 or at least amount for a quarter of the total retail sales. For consumer-facing businesses, this means placing a greater focus on driving superior digital experiences wil...

If 2020 has taught us anything, it’s that technology and innovation are critical for business. For most organizations, the COVID-19 pandemic exposed the gaps in their digital capabilities. They were confronted with new challenges in custome...

Covid-19 has made online experiences the see-all, imagine-all, know-all for an array of consumer products under the sun. Product videos that used to be nice-to-haves have suddenly become deal-breakers. Fast and intuitive experiences packed wi...

With a tough year behind us, 2021 is expected to witness positive financial growth, while markets slowly and steadily revive. Reeling from the pandemic economies are now dealing with a global public debt projected to reach almost 100% of GDP,...

Growing consumer consciousness has boosted green consumerism. Consumers today are increasingly adopting sustainable consumption habits, evaluating their purchase choices and preferring brands that are more eco-friendly.   The 12th goal u...

Digital shoppers are growing extremely interconnected with access to vast amounts of information, unprecedented choice, and complex purchase journeys. They may not understand the nitty-gritty of every product feature, but they will continue r...

There’s an air of positivity around. With Dussehra behind, most retailers have a ballpark of where this quarter is headed amid these turbulent times. The festive season accounts for 35-40% of annual revenue for most consumer businesses. Thi...

Pandemic or no pandemic – understanding how your customers think and their evolving shopping intent is key in designing a bespoke customer experience. Two things that are being underscored as clear holiday season trends now and beyond a...

The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...

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