Again, it’s that time of the year when we are surrounded by an air of excitement and cheer. Only this time, it’s quite different. Even as the economy steadily reopens, the pandemic continues to carve out permanent shifts in how, what, whe...
The rapid spread of COVID-19 has accelerated digital transformations across B2B organizations, leading to several shifts in B2B consumer behavior. With in-person meetings out of the question, the focus on digital to drive revenues is amplifie...
One of the most crucial periods of the year for businesses is here. While the pandemic may seem like a long dance, retailers who recently strategized to deal with lockdown-triggered demand must now reinvent their approach for the impending fe...
With the retail industry reeling from the COVID-19 pandemic, the pressure on retailers to make the most of this holiday season is intensified. As the peak shopping season draws closer, understanding what will spur holiday purchases this year ...
The pandemic has left most distributors high and dry. Those who have previously invested in B2B digital commerce find themselves relatively buffered as they steer operations online. Those who haven’t yet risk losing quite a sizeable revenue...
Digital touch points predominantly influence customer brand preferences. To positively influence a customer’s choice of brand over the competition, you need to examine individual touch points at a granular level. As websites have the highes...
In an age of unprecedented choice, rapidly changing technologies and customer needs; customer behavior analytics can offer keen insight into product usage behavior to provide strategic input to marketing and product development teams. As more...
The COVID-19 pandemic has fundamentally changed the world as we know it. As people experience major shifts in their lives, it has brought along new fears, challenges, and needs while, in many cases, altering consumers’ perceptions of produc...
Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most online marketplaces to the test, uncovering new reasons for brands to rethink their digital strategies. Today, the average...
A little over ten weeks into the novel coronavirus (COVID-19) and consumers across the globe are trying to stave off uncertainties by stockpiling. The pandemic has caused major spurts for industries like delivery and subscription services whi...