In an age where every business is competing for lasting buyer resonance, providing value-driven, strategic thought leadership content helps gain a solid advantage over your rivals. With this in mind and to boost their industry-wide credibility as a go-to expert in data and engineering, a leading data and analytics firm sought Netscribes’ thought leadership content creation expertise.
Netscribes helped the firm build a repository of strategic thought leadership content by evaluating existing assets against their editorial and marketing goals. Through in-depth research and benchmarking, our team uncovered strategic changes needed in their content strategy to position them as a thought leader.
About the client
The client is a leading data solutions provider offering best-in-class services in data science and engineering (AI/ML).
Business challenge and objective
Focused on being recognized as a go-to expert in the field of data science and engineering, the client was keen to establish the credibility of its top leadership. Seeking to further its reputation as a leading data solution provider and build customer confidence, it needed to optimize its brand communication by pivoting its apex management to trusted domain experts.
Netscribes solution
With these objectives in mind, the client turned to Netscribes to build a repository of strategic thought leadership content. Conducting a thorough initial benchmarking exercise, Netscribes evaluated the client’s existing assets against their editorial and marketing goals.
A combination of primary and secondary research helped determine the changes needed in the content strategy to position the client as a thought leader. Drawing from the benchmarking data, Netscribes created a list of blogs, whitepapers, and infographics across the following focus areas:
- Automation
- Artificial Intelligence
- Blockchain
- Robotic Process Automation
- Digital Transformation
- Machine Learning
- Cloud Technology
Project Management
- Set strong SLAs in place to ensure the project was managed with maximum efficiency, transparency, and impact
- Deployed and trained a core development and quality control (QC) team to execute the deliverables according to a mindfully crafted schedule
- Developed 30 thought leadership collaterals that were topical and search engine optimized using targeted keywords
Results and benefits achieved:
- Established the client as thought leaders and improved the personal brand and media exposure of their leadership team
- Expanded the client’s visibility on social media platforms
- Enriched the client’s brand voice and recall through strategic research-driven content
- Improved the web platform’s rankings by improving search engine visibility
Read more: Developing a robust Content Strategy to support Positioning Revamp for global IT leader
