Besides causing unprecedented business disruptions, the COVID-19 outbreak has rendered a chockful of market reports and company analysis redundant. Eager to get back on track with its sales outreach and pursue the right accounts, a telecom major sought quick, reliable, and actionable impact analysis insights. Ready with a pre-pandemic list of 1100 focused accounts for FY21, the firm knew it would need a timely perspective on the post-pandemic market pulse to identify high-resilience industries with low-risk target companies. They wanted to evaluate and analyze the most lucrative accounts that would prioritize digitization, even in the face of the pandemic.
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