The automotive industry is witnessing structural changes in its revenue mix as conventional revenue pockets shrink and emerging models such as Mobility-as-a-Service (MaaS) and Car-as-a-Platform take the center stage. The advent of V2X and autonomous vehicles will lead to the evolution of vehicles into data generators. By 2035, a typical vehicle will generate around 15-20 TB of data, creating new revenue opportunities across the ecosystem.
Automotive data monetization offers value in the form of cost optimization and improved customer experience. The ecosystem around data is well established in technology/telecom industries which will influence adoption in automotive as industries converge. Moving forward, the industry will need to embrace structural changes to enable the data-as-an-asset concept.
This report gives you an overview of the various data monetization models that will emerge with respect to OEMs, suppliers, and aftermarket perspectives. Get a rundown of the changing automotive revenue mix and the market landscape reflecting in the demand-side characteristics that will drive automotive data monetization strategy.