The recent COVID-19 pandemic has done a lot to change our lives as we know it. It has impacted the health and lives of millions across the world and shows no signs of slowing down. In addition to the impact on health, COVID-19 has also had an impact on just about every aspect of our economy.
Many businesses have closed down or had to significantly tighten their budgets just to remain afloat. The way companies market their products and services will also need to change post-COVID-19. They will need to adopt new strategies and find new ways to connect with customers in these unique times. Without any further ado, let’s look at how marketing will change post-COVID-19.
The Internet is more important than ever
People can do almost anything online. You can chat with friends, watch millions of hours of content, and shop online. Whether you want something as general as a new sleeping bag or as specific as custom basketball socks by Elite Sport Socks, the internet is there to help.
While the internet has already been one of the most popular places for companies to market, this is more true now than ever. People are using the internet a lot more recently, due to the lockdowns that have been in effect all over the world. With more people online, and for longer periods of time, engaging this audience is highly important.
While companies were already going to market digitally going forward, the COVID pandemic has taken that to a new level. Companies will be looking for better ways to engage their audience, and build trust, all while attempting to boost their organic traffic. Creating relevant and valuable content is important when it comes to creating these connections and boosting traffic.
An increase in empathy
This pandemic has changed the lives of millions, there is no doubt about that. It has brought about new customer pain points that didn’t exist recently, and many people are struggling. Now is the time for true empathy as a marketing team and company. You need to give your customers a voice and listen to them closely. Learn what they want, why they want it and how you can help.
Truly put yourself in their shoes and come up with the best solutions for their problems. This will provide you with the helpful insights you need to improve your marketing during these trying times, as well. In addition to addressing new pain points and finding ways to help your customers during the pandemic, you should also do what you can to raise funds or increase awareness for worthy causes helping out during the pandemic.
Not only will this help your image and could lead to new customers, it is also simply the right thing to do. Customers want to work with authentic brands and companies. So if you are showing yourself to be empathetic and do the right thing to help the public, it will often lead to good results.
The need for fresh data and analytics
Using data and analytics to make marketing-based decisions is incredibly important. It helps you tailor your content and messaging for the specific information you have about your customers or target market. However, the recent pandemic has flipped everything on its head. People have new needs, new preferences, have new habits, are using new products and relying on new companies.
If you are basing your marketing strategies off of data or information that is more than a few months old, you could be in trouble. You need to monitor the changes to your customer thoughts and behaviors. Having new data has never been more important, so be sure to reach out to your customers and make adjustments based on what they say.