Startups add a value of over USD 3 trillion to the global economy. Global venture investments have hit the USD 300 billion mark for three consecutive years (2018-2020), and the trend is expected to continue with investments of USD 125 billion...
In a fiercely competitive marketplace, high costs of customer acquisition due to extended sales cycles and low advertising ROI are commonplace. As a result, sales teams need to direct their efforts towards increasing the customer lifetime val...
The education industry faces disruption on multiple fronts, including unprecedented shifts in student engagement, technology adoption trends, and globalization of education systems. School curriculums are constantly evolving to meet the needs...
The need for speed and agility post the COVID-19 pandemic has increased the demand for competitive intelligence. Now more than ever organizations need to stay on top of market changes prompted by aggressive competitive activity. There are man...
As the healthcare industry reorients itself in response to COVID-19, competitive intelligence healthcare needs has become more important than ever. Keeping a close watch on competition strategies is crucial to protecting your organization fro...
The pharmaceutical industry is constantly evolving. Moreover, there is fierce competition among organizations to keep their pipeline strong in the face of patent expiry, rapid innovation, and evolving customer and patient needs. Keeping a clo...
Much of the business forum conversations in 2020 were around the impelling need for digital-transformation. And Covid-19 has fast-tracked this mind-set across all business models and expedited the digital initiatives by many years. Brands tha...
Year after year, we hear about ambitious market entry plans going kaput. Take for example Uber’s less-than-stellar performance in Japan. Though profitable in the US, the cab-hailing company has struggled to replicate the same success in...
The competition never rests. In a dynamic marketplace, organizations need a constant focus on the competition to minimize major surprises, benchmark themselves, and drive differentiation. However, most competitive intelligence teams struggle ...
A company analysis is a useful technique to evaluate a company’s business performance in an objective way. Essentially, it’s a process of providing an accurate picture of a firm to help: Sales and marketing teams pitch their services bett...