Change is the only constant. The pandemic brought with it several challenges, and companies that realized empathy in their communication with customers withstood uncertainty. For B2B marketers today, it’s ‘you blink, you loseR...
90% of B2B decision-makers expect the shift to digital to endure for the long term. The post-pandemic B2B buyer wants sales leaders to modernize quickly. Moreover, the number of decision-makers involved in purchasing decisions has expanded mu...