The pandemic has changed customers and everything we know about them. If you’re looking to uncover new customer and market insights to drive post-crisis strategy and growth, consider conducting a market sensing study. What is market sensing...

The novel coronavirus (2019-nCOV) is bringing the global economy spiraling down, compelling businesses to halt operations, enforcing stringent travel restrictions and dispersing social gatherings, to say the least. The efforts to contain the ...

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