In a dynamic marketplace, brands need to be hyper-responsive to consumer demands to stay relevant. They have to respond to fast-changing consumer behaviors and fluctuations in demand, which makes swift access to consumer insights crucial. Suc...

Unexpected calamities, such as the recent COVID-19 pandemic, can disrupt day-to-day operations and dampen the customer experience. Without an effective crisis management plan, this can put your reputation on the line and jeopardize customer r...

In a world where the first few online search results can make or break your brand’s image, online reputation management (ORM) is vital. The average internet user spends around 6.5 hours online every day. This means that prospects are combin...

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