As COVID-19 continues to keep several parts of the world locked-down, there is an emerging shift in consumer behavior across sectors. More consumers are focusing on needs over wants. In fact, experts predict a permanent shift across several i...

The current pandemic has not only disrupted routine lives across the globe but has also disarrayed operations for industries across sectors. As economies grapple with repercussions from sudden shifts in workspaces, technology, and unprecedent...

  Market research helps businesses answer the ‘what and why’ of specific problems. But research done poorly will not only give you the wrong answers, but can steer your business in the wrong direction. The key is to combine informati...

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