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With the holiday season just around the corner, shoppers are already on the hunt for the best offers available on the internet. It is also an opportunity-goldmine for marketers to create content that will captivate shoppers and tempt them to ...

Presentation is undoubtedly important in the e-commerce world. In a brick-and-mortar store, you have the benefit of shoppers getting to examine your wares, but you have no such luck online. Every site visitor must first decide to what extent ...

Product content is at the heart of e-commerce customer engagement and sales. For brands to ace the game, a rich content strategy is essential. Why rich? Think of it in this way. Product content is like your sales executive convincing a prospe...

Efficient product information management is a critical success factor in e-commerce. It requires timely and accurate sourcing, standardization, enrichment and publishing of product content to ensure retailers don’t lose out on customers due...

As more consumers go online to shop for groceries, e-commerce is emerging as a crucial channel for FMCG sales. We conducted a survey to understand how consumers in the US shop for FMCG products online to find out how brands and retailers can ...

Product content is a crucial factor influencing buyer decisions, in turn affecting sales. Research shows that 78% of consumers consider product content a ‘very important’ factor before making a purchase decision. In fact, a study conducte...

Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the same ease of finding products and swift deliveries. Forrester estimates that B2B e-commerce will reach $1.2 trillion and a...

Technology is the backbone of e-commerce. Not only does it help connect sellers and customer on mobile and web platforms, but also enables the effective management of customer orders, deliveries, returns and payments of purchased goods. In fa...

Online shopping is on an upswing. But the comfort of shopping on the go comes at the cost of the ability to ‘touch-and-feel’ products before purchasing. No wonder, product content, including images, product descriptions, and videos, becom...

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