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Customer experience is taking the center stage across industries. Marketers are experiencing immense pressure to correlate customer satisfaction levels with revenue growth. With over 80% companies expecting to compete chiefly on this aspect, ...

In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re likely already behind. Customer expectations are constantly evolving. Moreover, increased competition and innovation are chan...

In a highly volatile market environment, companies are under pressure to innovate to maintain their competitive edge. Innovation is crucial for continuous growth, facilitating better services and operations, and adding value to customers. Sma...

Customer-centricity is at the heart of every successful business. For brands to influence consumers, understanding their needs, values, preferences, and behavior is paramount. So it’s no surprise that some of the world’s most succ...

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