As the world adjusts to the new normal of social detachment, we marketers are figuring out the best ways to respond to the situation. Data shows that consumers want to hear more from brands in these times. But with consumer behavior changing ...

A little over ten weeks into the novel coronavirus (COVID-19) and consumers across the globe are trying to stave off uncertainties by stockpiling. The pandemic has caused major spurts for industries like delivery and subscription services whi...

Summer is now behind us, which means you’re likely finalizing your marketing campaigns to make the most of the holiday traffic. As with every year, online will play a major role in influencing holiday purchases. So if your online content do...

In a dynamic business environment, if you’re not measuring your customer satisfaction on a regular basis, you’re likely already behind. Customer expectations are constantly evolving. Moreover, increased competition and innovation are chan...

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