One of the most critical challenges B2B firms face is getting to know what’s on the mind of their potential clients. What are their current pain points? Have they heard of their organization? If they have, what is their perception? Ideally,...

The pandemic has left most distributors high and dry. Those who have previously invested in B2B digital commerce find themselves relatively buffered as they steer operations online. Those who haven’t yet risk losing quite a sizeable revenue...

Online B2B customers are not very different than B2C customers. While order sizes are typically larger, they expect the same ease of finding products and swift deliveries. Forrester estimates that B2B e-commerce will reach $1.2 trillion and a...

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