Social media has created a new stream of consumer data that offers unique opportunities for organizations to create lasting brand value. Our social media intelligence services help companies seize these opportunities through the integrated use of social listening, analytics, and market research.
Our goal is to offer rich, granular data and insights to help companies think smart and act fast. By actively sensing and responding to customer conversations across websites, blogs, forums and social networks, we equip organizations to achieve results that go beyond marketing and PR to focus on product, partnerships, and overall operations.
Netscribes social media intelligence combines the advantages of the latest social media analytical tools, always-on monitoring, market research, along with the acumen of marketing experts into one solution, helping organizations meet the growing need for on-time, actionable, and holistic insights.
Get a clear picture of how your brand is viewed and talked about and find ways to strengthen your brand’s presence based on a continuous assessment of online brand conversations.
We help companies to quickly identify issues that can potentially harm their reputation and provide recommendations on how to best manage them in a way that promotes a positive brand sentiment.
Know which social media influencers to engage with to wield influence over target audiences and achieve better marketing results.
Gain an up-to-the-minute view of the latest trends, customer behavior, and competition with our data analytics expertise. Our ability to integrate top-line social data points with traditional market research help brands to analyze, benchmark, and enhance their social media efforts.
Find out how your campaigns are performing and identify areas for improvement based on key metrics such as awareness, engagement, consumer sentiment, website traffic, and more.
Tune into consumer voices to identify what they want, expect, and care about, and gain a better understanding of which consumer segments to target to improve marketing effectiveness.
Social media listening and analytics tools tend to be expensive and require a lot of reconfiguration and hands-on training. While Netscribes takes care of these aspects you can focus on creating strategies that deliver concrete results. Our trained social media experts utilize the best tools in the market such as Talkwalker and Unmetric while possessing deep knowledge of the businesses they monitor. Through the use of advanced technology platforms and an experienced team of data analysts and marketing experts, we glean the most accurate insights and provide recommendations to simplify decision-making processes. We are “platform-agnostic”, which means we select the right tools based on your listening, customer analytics, ads analytics, and CRM analytics needs.
Social media has become the place for businesses to tap into the “voice of the consumer.” With almost 30% of millennials revealing that they now engage with a brand on social media at least once a month, there’s a tremendous opportunity for marketers to implement targeted marketing strategies by leveraging social media analytics.
The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation across its functions. The transition from physical mom-and-pop stores, to the mall culture and finally the rise of e-commerce has made significant changes in the way consumers shop for FMCG products.
A strong brand is the hallmark of a company’s success. It helps the organization sell better, attract the right talent, and grow profitably. Understanding your brand health is, therefore, crucial for marketers to find out if the business is moving in the right direction and take measures to attune it more closely to customers’ needs.