Market Intelligence

The world of business is in a constant state of flux. With the proliferation of technologies, changing economic landscape, and rising customer expectations, enterprises need access to real-time insights. Our market intelligence services help corporations take effective business decisions through a synthesis of market information. A holistic approach helps consolidate multi-dimensional data sources, and focuses on intelligence-driven strategy and analytics. We provide actionable insights based on a 360° view of the market or consumer and cater to research requirements on economic & regulatory environments, industry trends, competitors, prospects, clients, vendors and partners.

  • Market Research
  • Investment Research
  • Social Media Analytics

Whether you are an industry leader—or a new player—gleaning intelligence about your consumers, competition and evolving opportunities is critical to your success. To gain and sustain a competitive advantage, you must sharpen your brand positioning, create a loyal customer base, and expand your leads. At Netscribes, we offer relevant and timely market research services that help devise focused and incisive business insights aligned to these goals.

Our exhaustive market analysis and comprehensive appraisal of key industry benchmarks, best-of-breed research models are geared towards delivering quantifiable and innovative business solutions. Benefit from the widest gamut of business opportunities and foster strategic growth, by leveraging our keen understanding of market mobility, purchase dynamics and end-consumer experience.

Identify growth opportunities, and create value in complex, global markets with our expertise-driven consultation services

Identify markets that offer the greatest opportunity by assessing market segments, their potential and the competitive scenario

Develop a competitive strategy through insights on industry trends, critical strengths and weaknesses, and a sharp understanding of the market landscape

Netscribes also offers a comprehensive portfolio of solutions that spans across a wide variety of primary research-based services. With a worldwide presence, fluency in multiple languages, research experience across different countries and regions, Netscribes has the capability to gather and analyze intelligence from anywhere in the world. We have developed specialist panels in various domains and our extensive network help us to reach out to respondents across the globe.

Netscribes renders a unique combination of quantitative as well as qualitative research to provide a holistic solution that will impact the client’s business positively.

Primary Quantitative Research

  • Phone Interviewing
  • Web/Online Surveys
  • Face-to-Face Interviewing
  • Mixed-Mode Interviewing

Primary Qualitative Research

  • Focus Groups
  • In-depth Interviews
  • Executive Interviews
  • Expert Panels

Netscribes has adopted industry best practices to build a responsive and engaged panel that caters to various verticals.

Consumer Panel

Detailed insights into your customers: who they are, their attitudes and behaviors, across channels

B2B Panel

Wide variety of industries, company sizes, business titles, company volume to target B2B segment

C- Suite Panel

C-Level panelists comprise of opinion leaders, thought leaders, decision makers and policy makers

IT Panel

IT panel comprising of developers, IT professionals, IT managers, IT decision makers

HNWI Panel

HNWI panelists comprising of individuals with investable/liquid assets of more than USD 100K

Investment decisions are crucial to a company’s operational success. In order for companies to make effective investment research decisions, extensive research needs to be conducted to determine the efficacy of the investment as well as to optimally analyze the current and vendor situations to regulate the investments in accordance with the objectives of the firm.

Our investment intelligence think-tank troubleshoots challenges sprung by the uneven nature of equity-driven market dynamics. Netscribes facilitates highly-scalable investment consultancy models to identify equity, commodities, and futures-driven financial models— eking out high ROI and maximum wealth opportunities. From generating high-impact investment benchmarks to comprehensive financial profile and valuation reports, Netscribes has been the partner of choice for some of the biggest international equities and commodities-based investment focus groups and corporate studies.

Equity Research

Analyze your financials, perform ratio analysis and ensure robust financial modelling with our sector and valuation expertise

Target Identification

Identify and evaluate potential investment targets—bolstering pursuit planning and propelling client conversion rates

Investment Thesis

Leverage our unique intelligence to fill information gaps within your investment business model, increase transparency, reduce risks, and discover investment insights

Due Diligence Research

Cross-reference relevant market information obtained across multiple sources to ensure accuracy, while identifying potential investment opportunities

Company Analysis and Profiling

Leverage our experience to effectively summarize and analyze competitor business profiles, and identify areas that need immediate attention and improvement

PE and VC Research

With our PE and VC research expertise, develop market maps of target sectors, closely track portfolios and generate proprietary deal flows

Library/Business Information Services

Our unique data modelling and innovative dynamic data appraisal systems help us offer customized analytical tools for optimal data utilization

Financial Modelling and Valuations

Our innovative and field-tested financial prediction models qualify us to handle flexible financial information and help build sustainable and transparent business valuation models

Social media, having become a key marketplace, has made it indispensable for companies to monitor these platforms, audit and measure consumer sentiments, analyze its implications and maintain a positive brand perception in the online space. Netscribes’ social media analytics services help corporations connect with the right audiences, strengthen their brand perceptions, and nurture their relationships with existing customers and prospects. We not only provide specific insights about consumer behavior patterns and preferences, but also help corporates assess their own positioning and perception vis-à-vis that of their competitors.

The social media intelligence team at Netscribes combines its global expertise in social media analysis with data and insights derived from market research to produce comprehensive market acumen. Our social media experts work in tandem with industry specialists to serve actionable and insightful social media solutions that allow firms to obtain deep consumer insights and helps them filter critical aspects that can significantly affect the perception of a brand. The research approaches contextualize and assess the online brand impacts beyond mere numbers. This intelligence provides key insights into the market consciousness, which can then be utilized to devise effective strategies for both online and offline campaigns.

Listening and Monitoring Services

From monitoring online customer support forums—using software tools to gather comments from social outlets—to encouraging customers to actively interact with the company, our listening and monitoring services will ensure that surplus information is never a cause for concern.

  • Brand and customer sentiment analysis
  • Brand influencer analysis
  • Media monitoring and analysis
  • Share of voice analysis
  • Product feedback and opportunities
  • Industry-wise influencer identification

Data Analysis and Insights

We support client teams with critical, real-time information. This helps in the formulation of actionable strategies that drive positive results through revenue expansion, risk mitigation and improved operational efficiency.

  • Understanding customer attitudes and identifying problems
  • Analyzing user-generated content
  • Sales via social interaction
  • Social media risks and opportunities
  • Competitor benchmarking
  • Early warning signals

Custom Intelligence Dashboards

We bring together digital expertise, seasoned analytical skills and innovative technical solutions to create customized intelligence dashboards. These serve as a one-stop solution, creating anytime-anywhere accessibility of data-points for decision makers.

  • Analyze data across multiple social profiles and channels
  • Engage with new and existing customers across multiple platforms
  • Monitor and respond to customer queries, feedback and complaints
  • Measure the success of content marketing activities
  • Measure website trafficgeneration through social media activities
  • Share social media analytics reports with real-time insights

Case Studies

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