It takes great content to get shoppers to buy products from your website. But, great content — that’s engaging, informative and delivers value in any way — can be difficult to create.
Netscribes’ Rich Product Content solution helps you overcome this challenge by creating content based on in-depth customer, competitor and category research. This ensures that your product pages don’t just look pretty, but also educates customers and stands out from the competition.
Rich product content or enhanced marketing content helps you drive differentiated digital experiences through high-quality product imagery and copy. It typically includes:
Product videos
Detailed product descriptions, features and benefits
Product images with different views
Illustrations and lifestyle images
User guides
SEO product pages
Unique, keyword-enriched content makes your product more discoverable across search engines.
Accurate product information builds customer trust and helps them make confident purchase decisions.
Customers are more likely to buy products from websites that explain their usage and value effectively.
Standardizing your content across online channels helps maintain a consistent brand voice.
Bring out your unique value proposition based on deep customer, competitor, category, and channel insights
Ensure that your products appeal to local customers through content that resonates with their interests
Inform, engage and inspire your audience with a variety of marketing content formats
