Market and Competitive Intelligence Services

Be more aware of your target market, understand your competitive positioning, and better capitalize on the opportunities it presents with Netscribes’ customized market intelligence services. Our continuous market and competitive intelligence lets you keep up with the rapid changes in the business environment and stay agile. Get in touch with our experts today to stay current with the market trends and plan for future changes more effectively.

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Research projects conducted


Satisfied customers


Countries across North America, Asia, Middle East, Europe, and Australia

Market intelligence is a critical success factor in new product introduction, market entry or expansion, and improving business capabilities. Despite the increased availability of information, deriving relevant, timely, and actionable intelligence from diverse sources remains a challenge. We help business managers overcome these challenges through our advanced market research capabilities and deep industry expertise. Our customized market research solutions have helped clients to:

  • Introduce new products and services (trend spotting, target market analysis, competitive analysis, consumer research, concept testing, partnership research)
  • Understand the competitive situation in target markets
  • Identify market opportunities and inform investment decisions
  • Formulate impactful marketing strategies
  • Identify and select business partners

Netscribes’ market intelligence approach encompasses both macro and micro level analytic research (EICPT model). This model drills downwards from macroeconomic scenarios to industry and sub-sectors to company and peer group analysis, product and services and finally technology.

Economy: Comprehensive economy research and analysis with a short and medium-term outlook on key macroeconomic variables and key global developments.

Industry: In-depth industry research covering market size, distribution channel analysis, market trends, competitive landscape, legislation, company profiles.

Company: Strategic analysis of companies covering key facts, company background, detailed SWOT analysis, market assessment, key strategic objectives and challenges, regional category analysis and competitive positioning and prospects.

Product: Pre-Product Research (Innovation/Technology, Patent, Market Entry, Market Opportunity, Go-to-Market) Post-Product Research (Market Intelligence, Investment Intelligence, Competitive Intelligence)

Technology: Technology research for IP and innovation-based strategies covering complex technology assessment, novelty searches, freedom-to-operate searches, portfolio and landscape analyses, validity searches and licensing support services.

Why Netscribes?

Extensive Industry Expertise

Extensive Industry Expertise

Over 18 years of experience working with global clients across major industries, such as IT, Financial Services, Healthcare, CPG, and Manufacturing

Comprehensive Research

Comprehensive Research

Well-rounded insights through the combination of desk and primary research, social media analytics, and IP research.

Global Reach

Global Reach

Tap into hard-to-reach markets with our multilingual research capabilities and a global network of panel partners

high quality standards

High-Quality Standards

Multiple levels of quality checks and global best practices to ensure complete, verified, and unbiased data to clients

Netscribes Quality Assurance

Netscribes Quality Assurance


We understand and respect your concerns about data integrity. That’s why we take special care to deliver authentic and reliable research. Our dedicated team of researchers moderate interviews and collect information in a manner consistent with international best practices. The information collected is put through multiple levels of quality checks, where it’s analyzed, cleansed and validated by secondary research to provide complete, verified, and unbiased data to clients.

We are an official member of ESOMAR and abide by the ICC/ESOMAR International Code on Market and Social Research.