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Brand Health Tracking Research

Determine how well your brand is working by tracking its health over time. Get a clear understanding of your brand image and competitive positioning using our advanced brand health tracking methodologies that integrate primary and desk research and social media analytics. Track and measure your brand health against key metrics such as brand awareness, brand consideration and usage, brand equity, brand sentiment, and social share of voice. Get in touch with us to start monitoring your brand’s fitness today.

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5000+

Research projects conducted

2500+

Satisfied customers

20+

Countries across North America, Asia, Middle East, Europe, and Australia

Brand health, like human health, requires continuous monitoring. It helps organizations to take timely decisions to protect their position in the market. By tracking the health of a brand one can know whether target customers are aware of and identify with the brand, understand and measure their perceptions towards it, and understand the trends of specific customer groups. It can provide insight into the reasons for declining sales, market share, and brand engagement, helping marketers take informed corrective actions.

 

A lack of awareness about the overall brand health leads to more gut-based than data-driven decisions. As a result, organizations can experience decreasing engagement and sales, putting the company’s sustainability at risk.

 

Brand health tracking requires continuous intelligence based on information about the market, industry, and, most importantly, customers. Netscribes gathers this intelligence by using customer surveys and interviews, desk research, and social media analytics. Using these approaches, we aggregate information about customer demographics, segments, market size, buying behaviors, attitudes and purchase drivers, customer journey, and customer needs and expectations. We synthesize information about the competitor landscape, carry out detailed competitor profiling, and benchmark their products and value proposition against your offerings to provide actionable brand health insights. Through our brand health research you can determine:

  • What consumers think and feel about your brand
  • What consumers think and feel about your competitors
  • The changes in competitive activity, demography, social activities, and distribution channels
  • How the changing market conditions affect what your brand stands for
  • The effectiveness of your brand communications

Why Netscribes?

Extensive Industry Expertise

Extensive Industry Expertise

Over 18 years of experience working with global clients across major industries, such as IT, Financial Services, Healthcare, CPG, and Manufacturing

Comprehensive Research

Comprehensive Research

Well-rounded insights through the combination of desk and primary research, social media analytics, and IP research.

Global Reach

Global Reach

Tap into hard-to-reach markets with our multilingual research capabilities and a global network of panel partners

High Quality Standards

High-Quality Standards

Multiple levels of quality checks and global best practices to ensure complete, verified, and unbiased data to clients

Netscribes Quality Assurance

Netscribes Quality Assurance

 

We understand and respect your concerns about data integrity. That’s why we take special care to deliver authentic and reliable research. Our dedicated team of researchers moderate interviews and collect information in a manner consistent with international best practices. The information collected is put through multiple levels of quality checks, where it’s analyzed, cleansed and validated by secondary research to provide complete, verified, and unbiased data to clients.

We are an official member of ESOMAR and abide by the ICC/ESOMAR International Code on Market and Social Research.