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1. Tackling the challenge of brand identity on online marketplaces

The exponential boom in e-commerce post the pandemic has made it essential for brands to be present on online marketplaces to boost online sales. This new reality poses a serious challenge for brands — reinforcing their brand identity a...

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2. 7 e-commerce trends shaping digital strategies post COVID-19

  Online shopping continues to soar due to the COVID-19 pandemic. Today, e-commerce is driving nearly 1 in every 5 dollars spent on retail purchases. The pandemic-driven boost to e-commerce shows no signs of slowing down. In fact, it’s...

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3. Ace your digital commerce strategy: A guide for brand manufacturers to win online

With global e-commerce expansion on the rise, brand manufacturers are placing a greater focus on digital to drive organic growth and increase sales. Having a digital sales presence has gone from being a “good-to-have” to a “must-have”...

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