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social media analytics for marketing strategy

Social media has become the place for businesses to tap into the “voice of the consumer.” With almost 30% of millennials revealing that they now engage with a brand on social media at least once a month, there’s a tremendous...

The Indian consumer goods industry is one of the key industries witnessing the meteoric rise of digital transformation across its functions. The transition from physical mom-and-pop stores, to the mall culture and finally the rise of e-commer...

Rapidly-advancing financial technologies are transforming B2B payments. Rife with tedious and time-consuming processes, simplifying B2B transactions has become a burgeoning opportunity for fintech companies.  In Q4 ‘2017, First Data acquir...

The year 2008 is remembered for quite a few important economic events. It was the year of the Great Recession, the year that Goldman Sachs transitioned from investment to commercial banking and the year that witnessed the launch of the first ...

Digital transformation is creating important changes in the mortgage industry. With increased self-service, it has put immense control in the consumer’s hands. Digital mortgage solutions promise cost savings, convenience, and faster, more e...

A strong brand is the hallmark of a company’s success.  It helps the organization sell better, attract the right talent, and grow profitably. Understanding your brand health is, therefore, crucial for marketers to find out if the busin...

Technology is the backbone of e-commerce. Not only does it help connect sellers and customer on mobile and web platforms, but also enables the effective management of customer orders, deliveries, returns and payments of purchased goods. In fa...

Conjugate vaccines, which prevent bacterial infections in humans, is experiencing significant demand and market growth. A conjugate vaccine contains bacterial capsular polysaccharide joined to a protein to enhance immunogenicity and protect...

So here it is! It’s only two days before we get to know who will be crowned the 11th Indian Premier League champion. From the eight teams that challenged for supremacy, we are down to the final three teams. The journey from here to the ...

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