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brand tracking metrics

Overview Brand tracking metrics measures consumers’ awareness and associations with a particular brand. It tracks the perfo...

insurtech startups

The insurance industry has been witnessing massive changes on the back of powerful digitalization for the past few years. Thi...

chatgpt 4

The journey of OpenAI’s GPT (Generative Pre-trained Transformer) started with the launch of GPT-1, a generative language mo...

Navigating the insurance market The benefits of competitive intelligence

Over the years, technology has disrupted many industries, including property and casualty (P&C), health or life insurance...

We frequently buy goods and services from retail businesses, supporting the industry’s growth. The retail sector is one...

E-commerce analytics for CX

The e-commerce industry has been growing rapidly in recent years, and as a result, customer expectations are constantly evolv...

sustainable IT

Studies show that carbon emissions generated by the internet, devices, and systems that support it account for 3.7% ...

digital humans

Advancement in artificial intelligence (AI) technology has created multiple opportunities for business houses to incorporate ...

hydrogen fuel cell vehicles

India has an ambitious target toward an aspirational climate goal of Net Zero emissions by 2070. “Nevertheless, the cou...

brand health analysis

What physical and mental health is to the body, brand health is to the business. A healthy brand helps in delivering consiste...

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