The exponential boom in e-commerce post the pandemic has made it essential for brands to be present on online marketplaces to boost online sales. This new reality poses a serious challenge for brands — reinforcing their brand identity among a sea of products. Failure to do so can lead to decreased customer loyalty and a diluted customer experience. As consumer brand loyalties continue to shift post the pandemic, optimizing the online brand experience for customers has become more important now than ever.
This whitepaper, developed in collaboration with industry expert Pavel Zaslavsky, delves deep into the challenges and opportunities posed by the new realities in e-commerce. It serves as a guide for brands and retailers to navigate the challenges of selling across online marketplaces to create a lasting brand identity. Find out what steps brands can take to overcome brand identity challenges and increase their growth from marketplaces.