The battle is real. As the holidays inch closer, consumers grow increasingly accustomed to the joy of shopping online both from a safety and convenience standpoint. In the race to claim the maximum wallet share brands are doing all they can t...

To say that Instagram has changed the beauty industry would be an understatement. With a growing user-base that spends copious amounts of time scrolling through visuals, Instagram has become a pivotal channel for product discovery, user eng...