Convenience and value of time are two fundamental priorities that the pandemic has woven into the fabric of post-Covid customer behavior. The growing demand and willingness to pay for such privileges have formed the runway for the likes of Go...

The impact of innovation on modern-day enterprises is evident. The last five years alone have witnessed exponential growth and applications of AI, IoT, blockchain, and automation. Moreover, to ensure success in a digital economy, businesses a...

As physical stores reopen, brick and mortars will move towards a digital-driven experience, aligned with the new normal of social distancing. For customers, this means reduced waiting time, an immersive billing experience, and real-time infor...

  The pandemic has transformed the average consumer: the way they think, work, and shop. 80% of US consumers are still changing the way they shop and 43% are frequently shopping online for stuff that they could buy in stores.   Ther...

With more than half of all US purchases being digitally-inspired, implementing effective digital commerce practices has become imperative for long-term success. Retailers and brands need to step up their digital commerce strategies to address...

While there’s no real telling how this holiday season will unfold, there are a few distinct signals that shed light on what could be expected. From 2020’s back-to-school performances to Amazon’s Prime Day being rescheduled, if followed ...

As COVID-19 catapults the rules of consumer engagement, brand manufacturers will need to stay cognizant of the quickly evolving new normal. Understanding aspects like the current concerns and priorities of consumers, factors that influence th...

Digital has become a strategic differentiator for B2B firms. From understanding the customer journey to tracking and leveraging customer data wisely, it’s enabling sales and marketing teams to reach higher volumes at reduced costs than trad...

The COVID-19 pandemic struck India at a time when its economy was already suffering from muted growth due to sluggish demand in the domestic market. The immediate impact of the outbreak included sudden surges in demand for essential goods and...

With global e-commerce expansion on the rise, brand manufacturers are placing a greater focus on digital to drive organic growth and increase sales. Having a digital sales presence has gone from being a “good-to-have” to a “must-have”...

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