The technology industry is characterized by rapid innovation, evolving industry standards, cost reductions, and intense competition. To compete successfully in this environment, Netscribes helps you keep track of the rapid changes in technology, shifts in the market, competitor marketing, and product strategies by providing accurate, detailed and timely market information and insights. We gather and analyze data from multiple sources using qualitative and quantitative research, in-depth patent research, and social media analytics to help you stay on top of market trends, assess opportunities, understand patent landscapes, find relevant prospects to drive targeted sales, and build thought leadership. Over 40 clients from the technology industry, including the top five global IT firms and some of the world’s leading software and electronics manufacturing companies, rely on Netscribes support for a broad range of their sales and marketing functions, such as market research, product strategy and development, business development, and marketing communications.
We conduct detailed market, technology, and competitive assessments to help you address potential opportunities and challenges. We provide information about emerging trends, their implications, forecasted business demand, and opportunities on an ongoing basis. We also offer data and information services, such as database building and company profiling.
We conduct comprehensive IP and patent analysis to provide competitive insights about new product
development and help you evaluate their impact on your product offerings. Our services include IP and patent research, product testing and benchmarking, and competitive landscape analysis. We conduct product and concept tests, including both qualitative and quantitative projects, to identify the addressable market and how you can best meet its needs.
We provide detailed information about key accounts to support targeted sales and marketing efforts. This includes detailed company and prospect profiling, information about company financial health, M&A, end-to-end IT implementation analysis, and the pain-points of target prospects to help your marketing and sales teams sell better and position products in line with the needs of prospective clients.
We develop marketing collateral relevant to your customers based on our extensive market research and ability to capture the latest trends, opportunities, and challenges across industries.
Market and competitive analysis to aid strategic decision making by utilizing primary and secondary data sources, social media and scientific data
Relevant, accurate and timely data and information about companies, competitors, market trends, vendors, and more
Explore nascent technologies and identify opportunities for new product development
Patents and related intellectual property assessments to better determine and defend your position in the market
Comprehensive analysis of key decision makers within target companies to improve sales performance and resource utilization
Development of collateral and whitepapers, and management of promotional campaigns
Our holistic approach consolidates multi-dimensional data sources that cover economic and regulatory environments, trends, competitors, prospects, clients, vendors, and partners across industries to meet all your market and technology intelligence needs. Our diverse range of technology market research services covers a broad range of industries including but not limited to IT, CPG, Pharmaceuticals, Healthcare, and Automotive.
Blockchain is a digital, decentralized ledger that maintains a record of all transactions that take place across a peer-to-peer network. While it is often linked to bitcoin and banking, blockchain applications can be used for a wide range of transactions across multiple industries.
The rise of Internet of Things (IoT) is ushering us into the era of smart factories or Industrial 4.0. The global smart factory market, in terms of value, is expected to grow
An increasing number of companies are finding greater value in targeted sales and marketing than traditional “spray and pray” methods of prospecting. However, most marketers and sales reps struggle to