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Internal Site Search Audit

Customers want to find what they’re looking for as quickly and easily as possible. In fact, research shows that customers who use on-site search and find what they are looking for are twice more likely to convert. So it makes perfect sense to optimize your site’s search engine. Isn’t that easier said than done? We’ll handle everything for you, so you don’t have to worry. Our solution helps clients improve the relevancy and accuracy of their internal site search by analyzing millions of search queries every day.

Identify and fix search algorithm issues

Through our internal site search audits, you can identify the actual gaps in the search algorithm by seeing where the query breaks and the desired results are not found.

Add or remove unwanted words

Depending on the context and product type, people’s search patterns may change over time. We provide recommendations for changes in the product content based on our search audit insights.

Change incorrect product categorization

Product categorization may also affect search results on-site. By providing data-driven recommendations about category and sub-category changes, we make sure that your internal site’s search engine performs better.

How it works

Our internal search audit team analyzes customer search queries through end-to-end research based on predefined parameters. The insights shared can help e-commerce players refine their search algorithms, add or remove verticals, and migrate erroneously categorized products to the relevant product pages. This ensures that customer search queries generate only relevant results, driving better shopping experiences and purchase decisions.

Furthermore, we use insights from the analysis to develop SEO-optimized product descriptions, including relevant keywords and HTML tags, across various product categories. We evaluate search queries generated by the customer to identify the following aspects: