Through our internal site search audits, you can identify the actual gaps in the search algorithm by seeing where the query breaks and the desired results are not found.
Depending on the context and product type, people’s search patterns may change over time. We provide recommendations for changes in the product content based on our search audit insights.
Product categorization may also affect search results on-site. By providing data-driven recommendations about category and sub-category changes, we make sure that your internal site’s search engine performs better.
Our internal search audit team analyzes customer search queries through end-to-end research based on predefined parameters. The insights shared can help e-commerce players refine their search algorithms, add or remove verticals, and migrate erroneously categorized products to the relevant product pages. This ensures that customer search queries generate only relevant results, driving better shopping experiences and purchase decisions.
Furthermore, we use insights from the analysis to develop SEO-optimized product descriptions, including relevant keywords and HTML tags, across various product categories. We evaluate search queries generated by the customer to identify the following aspects:
Product selection type
accuracy in search results
Audits per month
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