Product content audit and benchmarking

For companies with a lot of SKUs, it can be extremely difficult to maintain an accurate product database. We take the pain out of keeping your product content accurate, relevant, and complete with our e-commerce content audit services.

With an intelligent automation system and a team of over 100 experienced content analysts, we identify and fix content issues such as missing information, grammatical errors, and non-compliance with your website’s standards.

Leading B2C and B2B e-commerce platforms use our product content audit and benchmarking services to optimize their user experience and boost conversions.

Always-on audits

We understand that in any digital business, delays translate into missed opportunities. That’s why our audits run 24x7x365 days so you can scale efficiently during high demand.

always on audits
over 95% product information

Over 95% product information accuracy

Our clients benefit from high product information accuracy rates, which means easy integration with partner sites, fewer legal problems, and a more consistent customer experience.

Proprietary quality audit platform

We use a proprietary quality audit platform that performs several automated checks to make sure all guidelines are correctly followed and that each SKU is enhanced correctly. As a result, the speed of quality checks is increased and human errors are reduced.

proprieytery audit

Audit both live and pre-live SKUs

We audit product information both on live and pre-live SKUs, following predefined guidelines.

For Pre-Live SKUs

meets guidlines

The product listing goes live if it meets guidelines

listing is rejected

If not, the listing is rejected, and the seller is asked to relist the product with the suggested changes

For Live SKUs

uploaded to web

The changes are shared with the client offline or uploaded to the website

gaps

Gaps, if any, are highlighted

Reviewed information

Product categorization

product categorization

Title nomenclature

title nomenclature

Product and image mapping

product and image mapping

Attributes

attribute
reviewed information
image quality

Image quality

features and bullets

Features and bullet points

product description

Product description

Benchmark content against the competitor websites

With our service, you can benchmark your content against your competitors. Identify gaps in your content and start filling them up right away!

benchmark content
quality that lasts

Quality that lasts

Your online customers are increasingly sophisticated, demanding high-quality content at every turn. Our audit reports will give you insight into how well your vendor is meeting these expectations, and how to improve if necessary.

Gain scalability with Netscribes’ Content Quality Audit platform

Our automated content audit platform conducts key aspects of copy editing, reducing quality assurance effort. By inspecting the content carefully, it performs specific checks to detect anomalies and ensure adherence to specific template standardizations.

Automated checks run by Netscribes’s content QA platform

language check

Language Checks

  • Grammer
  • Spelling
  • Punctuation
structural checks

Structural Checks

  • Text case
  • Spacing
  • Para/line breaks
blacklist checks

Blacklist Checks

  • Abusive / Banned words
  • Contact Details
  • Special Character
uniformility check

Uniformity Checks

  • Mention of mendatory attributes
  • Dimention Syntex
  • Length & syntex of title
product content benefits

Benefits

beneis-checklist

Ensure style-guide compliance

Leverage flexible-rule based systems to retain, modify, or remove content

beneis-checklist

Deep-rule customizations

From broad category-level exceptions to SKU-specific exclusions, the platform provides ample customization flexibility to maintain product data consistency

beneis-checklist

Eliminate missing, plagiarized content

Identify and replace content with the help of seasoned content experts to improve SEO ranking

beneis-checklist

Real-time progress report

QC teams can relay feedback at any stage, reducing time in reaching the final desired output

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Anytime, anywhere access

Netscribes’ automated product content audit platform is based on a distributed application model. The platform is hosted on the cloud, enabling access from anywhere, with consistent speed and performance.



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