Rising complexity of consumer behavior, social media impact, and immense competition are challenging CPG firms in their efforts to expand in developed markets and enter emerging ones. Netscribes provides insights for businesses in this space to answer specific questions regarding expansion, entry, growth, and risks, enabling them to make strategic decisions.
We help our clients understand markets and customers well before entering or expanding in various geographies. From preempting what works in which market in terms of products, services, business models, and even distribution channels to have a better understanding of the competition, we assist you in formulating strategies that are based on your strengths, that fuel tangible business results.
Using reliable data and insights, we enable consumer-facing businesses to sustain brand momentum and maximize long-term customer value. Whether you need to leverage emerging trends and changing consumer behavior or refocus innovation and organizational strategies, we deliver the data and insights you need.
Uncover needs & triggers of purchase, information sources, and influencers, identify customer touch-points, understand your brand’s perception and positioning gaps, various drivers for choice of store, and more.
Find out reasons for consumer consumption behavior for a specific category, consumer expectations / need gaps, purchase triggers, reasons to switch brands, purchase decision-makers or purchase influencers, or factors for a reduction in consumption.
Perform market assessment, sizing studies, competitive intelligence, and spot industry trends along with drivers and challenges for growth.
Dig deeper into your brand’s perception through studies like top-of-mind awareness, consumption analysis, brand consideration drivers, and Net Promoter Score.
Perform various types of studies like need-based segmentation, psychographic segmentation, demographic segmentation, and geographic segmentation.
Understand the best price estimation for new products, pricing mix for product lines, and drivers for a brand premium.
Discover the impact of the introduction of new category or brand variants, product mix or portfolio optimization, and market assessment for first-mover advantage.
Evaluate the performance of a brand campaign to measure its effectiveness, concept testing or generate ideas for new campaigns.
Identify new opportunities using trend and demand analysis to help you better prioritize and strategize for the future.
Obtain continuous, integrated market insights on new markets in terms of opportunities and risks. Gain thought starters to make effective decisions.
Formulate strategies that include details regarding pricing, product portfolio, target customers, addressable market size, and more.
Develop RTM strategies based on value chain analysis, cost-benefit analysis of options, goals for penetration, etc.
Understand your consumers and shoppers through their purchase decisions and consumption habits by performing a spectrum of effective studies.
Listen in on social media to understand customers and competitors. We help monitor and analyze social media platforms and activities.
Gather relevant competitive insights to drive strategic marketing, sales, product development, and innovation.
For clothing brands to understand their target customers and identify the latest trends and consumer preferences in the retail and fashion industry,…
Seeking to streamline their data extraction techniques and reporting process and cut down the time it took to get actionable business insights…
Entering a market with a new product can be daunting. In addition to existing competitors, a lack of customer knowledge and familiarity…
Any company focused on maintaining its brand value will pay close attention to providing a consistent and superior customer experience across its online and offline channels…
A sales strategy backed by research and deep account insights helps close more deals and build lasting customer relationships. An insight-driven lead generation process allows….
User-generated content, especially customer reviews are a goldmine of insights for any player in the e-commerce realm. They reveal how your customers think…